#9 New show formats

Oh Shift!
It's that time of year again. Spring is in full bloom and warm weather has arrived, but I have no clothes to wear! With the rapid rise of technology I look to my favorite sites to get inspiration. My mind is instantly drawn to Lilly Pulitzer, their bright prints are picture perfect for every spring event! Across my search for the most amazing outfit I found this video of Lilly's classic shift dress, check it out!
Click Here to watch the Lilly Video!



Now-a-days designers are using technology to their advantage to appeal to a greater target faster and have endless creativity.
What I really like about this video is that it is a behind the scene look at one of their photshoots yet it still showcases how well the shift dress drapes.

**Life's a party, dress like it**

3 comments:

  1. I love the classic Lilly shift dresses! The bright colors and patterns are great for summer and perfect for vacations to Cape Cod or Martha's Vineyard! I also liked that the video included some of the children's line to show some diversity in the collection. Super cute!

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  2. The shift dresses are so classic and easy to wear! I really love how bold the patterns and color choices are. They are reminiscent of the 1960s mod dresses but with a modern take. Great video!

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  3. I love the shift dress. You are right, new technology does help marketers expand their target market.

    ReplyDelete

 

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